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Channel: Marketing and Advertising – Mark Kelly digital marketing growth consultant
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So you want a job an agency? 10 tips on that initial approach

So you want a job in an agency? (note: written originally in 2012, all of my advice still stands but I have updated some links as of Oct 2015) For agency you can read advertising, marketing, digital...

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Supporting the 7 Days in June 2012 initiative.. @7daysinjune2012

On Tuesday I went along to a meeting to plan support around the 7 Days in June initiative. I’ve recently joined the Northern Soho meetup group and came across 7 Days in June through that. Essentially...

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Triangulate your thinking for better insights

It’s easy to get myopic when you’re busy. Soon as the brief lands; hit the keyboard and start with the solution writing. But I’ve been reminded again recently of the need to hang fire and if at all...

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Is email marketing dead?

Or put another way: ‘we’ve got our social media plan now, do we still need to send out emails?’ Really short post on this : Yes. Yes you do. Don’t stop investing in your database and email campaigns....

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The 4 Cs of Content Marketing

A post over on hubspot last week was another reminder (not that we collectively need it..) that there’s a lot of channels available now to market / share via. And you constantly need to stay curious...

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The agency Discovery process – a guide from me on Smart Insights

I’ve just written an article and also an accompanying checklist about the Discovery process over on the Smart Insights website. Firstly though – I really recommend the Smart Insights website – if you...

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