So you want a job an agency? 10 tips on that initial approach
So you want a job in an agency? (note: written originally in 2012, all of my advice still stands but I have updated some links as of Oct 2015) For agency you can read advertising, marketing, digital...
View ArticleSupporting the 7 Days in June 2012 initiative.. @7daysinjune2012
On Tuesday I went along to a meeting to plan support around the 7 Days in June initiative. I’ve recently joined the Northern Soho meetup group and came across 7 Days in June through that. Essentially...
View ArticleTriangulate your thinking for better insights
It’s easy to get myopic when you’re busy. Soon as the brief lands; hit the keyboard and start with the solution writing. But I’ve been reminded again recently of the need to hang fire and if at all...
View ArticleIs email marketing dead?
Or put another way: ‘we’ve got our social media plan now, do we still need to send out emails?’ Really short post on this : Yes. Yes you do. Don’t stop investing in your database and email campaigns....
View ArticleThe 4 Cs of Content Marketing
A post over on hubspot last week was another reminder (not that we collectively need it..) that there’s a lot of channels available now to market / share via. And you constantly need to stay curious...
View ArticleThe agency Discovery process – a guide from me on Smart Insights
I’ve just written an article and also an accompanying checklist about the Discovery process over on the Smart Insights website. Firstly though – I really recommend the Smart Insights website – if you...
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